Our Philosophy

Humans have been blessed by the Creator with the unique attribute of perseverance in adversity. As a child's initial response to an outcome that is undesirable is one of crying and throwing tantrums, grown individuals also have the first response of regret and hopelessness. But if we dig deeper within ourselves we are led to an attribute that is one of perseverance, grit, courage and fortitude. It is through these trials, tribulations and failures that we rise to become champions.

Stoicism is a philosophy that enables individuals to ponder upon themselves and argues that whatever we desire is within us and within our reach. It throws light on how an individual's interpretation of the events around him dictate his behavior. And that human emotions when conquered and channelled the appropriate way allow us to rise above and to remain focused on things that are within our control rather than those which are outside our control.

Stoic.pk was conceived with the idea of serving men engaged in athleticism, entrepreneurship and the pursuit of of goals and ambitions by providing quality athletic gear and a mindset that instills values of perseverance, courage, virtue and discipline to allow men to realize their true strength and capacities in order to lead a life of purpose and happiness.